$197 setup, then $97/month
Google Business Profile management
Your business in the map results local customers actually choose from, with a profile that is claimed, complete, and kept that way every month.
Search for any local service — “roof repair near me,” “electrician Lehi” — and the first things on the page are not websites. They are Google Business Profile listings in the map results, each with reviews, photos, and a tap-to-call button. For a local service business, that list is where most choosing actually happens, and getting into it costs nothing but work.
The problem is the work. Most profiles are unclaimed, half-finished, or were set up once and have quietly drifted: wrong hours, an old phone number, a category that misses the searches that matter. This service does both halves — a one-time setup that gets the profile complete and correct, then monthly maintenance that keeps it producing.
What the setup fixes
The single highest-leverage decision on a profile is the primary category, because it determines which searches the listing can appear in at all. Be a “roofing contractor,” not a “contractor.” The setup gets that right, then completes everything else: services, service area, hours, attributes, and real photos of real work, because stock photography on a local listing is obvious and reads as a red flag.
It also makes the name, address, and phone identical everywhere — the listing, the website, the major directories. Inconsistency there quietly undermines local ranking, and it is the most common thing small businesses get wrong. The evidence for why completeness pays is collected in what a Google Business Profile actually does, with sources.
Why the profile needs maintaining
A profile is not an asset you set and forget, for a reason most owners find surprising: you are not the only one who can edit it. Google accepts suggested edits from the public and sometimes applies them without telling you. Hours change seasonally, services change, and reviews arrive whether or not anyone is there to respond.
The monthly work keeps the listing active and accurate — posts, review responses, Q&A, photo updates — and it produces the thing most local marketing never does: a report. Google records every call, direction request, and website click the profile generates, so each month you see what the listing actually produced rather than guessing.
Where this fits
The profile is the shopfront; the website is what is behind the door. If the site the profile points at is slow, thin, or generic, the visibility gets wasted at the last step — that is the half a complete lead generation system handles, and the two work best together. Not sure which end is your bottleneck? Book a strategy call and we will look at both.
What's included
- The profile claimed and verified, or a duplicate or suspended listing untangled
- Every field completed — categories, services, service area, hours, attributes
- Real photos of real work uploaded, stock imagery removed
- A review request system, plus a response to every review that lands
- Monthly upkeep — posts, Q&A, hours, and reverting bad public edits
- A monthly report of calls, direction requests, and website clicks from the profile
Setup is done within the first week. Maintenance runs monthly from there, and you can stop it any month you like — the profile stays yours.
Book a strategy call See the full lead generation system
Common questions
Questions about google business profile management
- Isn't a Google Business Profile free?
- Yes, and it stays free. Google charges nothing to claim or run a profile. What costs money is the work: getting the categories right, completing every field, earning reviews, and keeping the listing accurate month after month. The $197 covers the setup done properly; the $97 a month covers keeping it that way.
- What does the $197 setup actually include?
- Claiming and verifying the listing, or cleaning up a duplicate or suspended one. Choosing the primary and secondary categories, which drive what searches the profile appears in more than anything else. Completing every field, setting an accurate service area, uploading real photos, and making the name, address, and phone identical across the profile, the website, and the major directories.
- What do you do each month for $97?
- Respond to every review, post updates so the profile reads as active, answer and seed the Q&A section, keep hours and services current, and watch for public suggested edits — anyone can propose changes to your listing, and Google sometimes applies them without asking you. Each month you get a report of calls, direction requests, and website clicks the profile produced.
- Can I just set it up myself?
- You can, and the profile-or-website answer on this site tells you how. Most owners get the claim done and then stall on the parts that move ranking — category choice, review velocity, and photo quality — and nobody watches the listing afterward. If you have the time, do it yourself. This service exists for owners who do not.
- Do I still need a website if the profile is working?
- For anything expensive, yes. A large share of profile visitors click through to the website to check the business is legitimate before calling. A strong profile pointing at a slow or thin site wastes the visibility it earned. The profile wins the attention; the website converts it into a booked job.