Industries

Every industry runs the same underlying system: an offer, a page, a way to capture, and follow-up. What changes is the shape, meaning how long the decision takes, how much the buyer researches first, and what proof they need before they call.

• Contractors and home services

  Home services buyers decide in minutes and call whoever looks credible first. Ranking is worth nothing if the page loads slowly on a phone, buries the number, or never says which cities you actually cover.

• Real estate

  Real estate leads take months to close, so the agent who is still present at month seven wins the transaction. Most agents rent that presence from listing portals rather than owning it, which works exactly as long as the spend does.

Not listed? The shape usually still fits, so tell us what you sell, or see the areas we work in.